Alberta looks to replace highway welcome signs with province-shaped placards

Taking time off work for an extended period may sound like a fantasy to some people. But experts say it is possible if people time the conversation well and come armed with a plan. Traffic on the Trans Canada highway passing through Canmore, Alta., Sunday, May 30, 2021.THE CANADIAN PRESS/Jeff McIntosh

By Jack Farrell, The Canadian Press

Posted April 15, 2026 2:48 pm.

EDMONTON — Travellers could soon be greeted by new Welcome to Alberta signs in the province.

The government is planning to replace its nearly two dozen square signs with placards shaped like the province.

A request for proposals provides details about the new shape, but what the signs will say is still up in the air.

Transportation Minister Devin Dreeshen says it’s too early to know what the wording will be but it would offer a hearty welcome.

Signs currently read Welcome to Alberta and Wild Rose Country, with a picture of a small pink rose.

Last year, the government announced it would be dropping the Wild Rose Country phrase from licence plates in favour of the province’s official motto, Strong and Free.

Dreeshen says the new welcome signs are to start going up over the summer.

Jack Farrell, The Canadian Press

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