$118K in guitars, microphones stolen from south Edmonton music store
Posted April 17, 2025 9:42 am.
Last Updated April 17, 2025 9:56 am.
A south Edmonton music store was robbed for the third time in the past year.
Early Tuesday morning, robbers stole about $118,000 worth of instruments, DJ equipment and microphones from the Long and McQuade store on 28 Avenue.
“There was a microphone right here that was worth about $7,300, another one next to it worth about $5,000, those were taken,” listed assistant general manager Steve Simpson.” There was a couple of expensive units in this one as well, similar priced, that were taken.”
Security footage shows a dark-coloured truck ramming through the store’s shipping door at 4:28 a.m. Multiple people wearing masks then grab store carts and begin piling up merchandise.
“They were very direct, very specific as to what they were looking for,” Simpson told CityNews.
It’s the store’s third robbery in a year.
“It’s an industrial area; we’re kind of tucked away a little bit,” Simpson said. “It isn’t a place where a lot of this kind of thing happens. And for 15 years this store was here and nothing like that happened.”
Although Long and McQuade is a national franchise, robberies – especially multiple in a short time frame – hit a business hard.
“It’s things people are looking for, things that people want to buy and sometimes it can be hard to attain from manufacturers because they don’t make a whole lot of them sometimes,” Simpson explained.
The store is now offering a $10,000 reward for information that can lead to the stolen equipment being returned.
“It’s gotten to the point where it’s time to act and to act in a strong way,” Simpson said.
