Edmonton launches $3M ‘Turn Up Downtown’ summer campaign to revitalize downtown core
Posted May 31, 2026 10:26 am.
Last Updated May 31, 2026 10:28 am.
With summer around the corner, the City of Edmonton has launched a $3-million campaign aimed to revitalize the downtown core with activities throughout the season.
The “Turn Up Downtown” campaign is expected to include over 1,000 events and activities to attract Edmontonians and tourists. It’s part of the City’s Downtown Action Plan which funds community-led projects in the core.
In a press release announcing the campaign, Edmonton Mayor Andrew Knack said, “Investing in programs like Turn Up Downtown supports the kind of accessible public spaces, street activity and community experiences that make downtown not only a centre of business and culture, but also a place where people want to spend time, build connections and belong.”
The City says programming includes a mix of activities in parks and other public spaces and will from May through December.
Events and activities
Some of the major events and activities planned include:
- Block Party series & Pride Month kickoff at Rice Howard Way Entertainment District
- Meet the Neigbours events
- Themed social events: Summer Street Crawl, Country Social
- Fitness activities: Alex Decoteau, Michael Phair, Beaver Hills, O-Day’min parks
- Downtown Farmers’ Market
- Ridership Appreciation at LRT stations
More information about the events can be found on the City’s website: edmonton.ca/TurnUpDowntown
