Oilers playoff run brought over $260M into Edmonton economy

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    Edmonton's economy received $260 million boost from the Stanley Cup Final despite the Oilers' loss. However, not all local businesses saw a sales increase. Leo Cruzat reports.

    By CityNews Staff

    A new report says the Oilers’ 2025 playoff run had a major impact on the city’s economy.

    Explore Edmonton says the overall impact of the 2025 NHL playoffs brought $266.7 million into businesses in the city.

    During the playoffs, over 80,000 overnight stays were recorded.

    Additionally, social media was a big hit, as Explore Edmonton says they got over 1.3 million social impressions as well as about 2 million views on billboards strategically placed in Florida.

    “Sport Tourism matters because it creates an incredible energy that people want to be a part of and travel to experience,” said Traci Bednard, CEO and President of Explore Edmonton. “The impact of the Oilers playoff run was seen, felt and heard in key markets across the globe for a two-month long playoff run. That’s an incredible spotlight on Edmonton’s businesses, restaurants, and attractions resulting in a direct impact on the visitor economy.”

    Various watch parties, including the Moss Pit, were key highlights of the buzz and the attraction to the city.

    “Edmonton is home to some of the most passionate fans in the country. For the past two months, this excitement and love of hockey was on full display across our city and around the world,” said Mayor Amarjeet Sohi. “Our quest for the Stanley Cup not only infused a sense of pride in our community but had
    significant economic benefit. Sport tourism is a multi-billion-dollar industry and continues to be a significant strategic opportunity for Edmonton to capture and benefit from the growing market and economic impacts.”

    The 2025 playoff run had three fewer playoff games compared to 2024

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