Edmonton Transit Service launching online merchandise store

The City of Edmonton announcing a new app and ETS-themed swag for transit riders. What this means for your next trip, and how much it’s going to cost taxpayers.

Posted November 12, 2026 11:54 am.

Edmontonians may soon be able to own and wear ETS-branded merchandise.

The Edmonton Transit Service (ETS) is launching an online merchandise store on Thursday.

The city first floated the idea of selling ETS merchandise — like shirts and keychains — a couple of years ago. At the time, it was estimated it could bring in about $25,000 a year.

It was one of several proposals made by city staff to free up cash for services — without raising taxes.

It would appear that online store is about to become a reality. ETS is scheduled to hold a news conference Thursday afternoon.

Also being announced is a partnership with Transit app to give riders access to a subscription-based “Royale” tier.

File - ETS lettering on Centennial Garage. (Courtesy: Facebook/Edmonton Transit Service - ETS)

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