Alberta designates three mountain resorts as all-season in a move to grow tourism

Alberta has named three of the province’s beloved mountain destinations as all-season resort areas, a move the premier says will revitalize iconic ski resorts, create jobs, and make it easier for families to stay and play in the Rockies year-round.

Danielle Smith made the announcement on her social media Tuesday, ahead of a scheduled press conference on Wednesday with Minister of Tourism and Sport Andrew Boitchenko and tourism representatives.

A video posted to X by Boitchenko says the government is trying to grow tourism to a $25 billion industry by 2035, and the designation of all-season resorts is a major step toward that.

“These resorts are proud pieces of Alberta’s heritage, having inspired entire generations of athletes and outdoor enthusiasts, hosting world-class events like the 1988 Olympics and serving as the backdrop for blockbusters like The Revenant and Inception,” he said.

The minister blames red tape for restricting resort operations to winter alone.

“By enabling the restoration and improvement of these iconic ski resorts, we’re championing Premier Peter Lougheed’s vision for Alberta’s Rockies,” Boitchenko added. “This means making it easier for people to stay and play all year round, ensuring future generations can continue to access and enjoy these beautiful areas.”

Before any development can start, prospective developers must consult with Indigenous communities and conduct public engagement, the province explains.

Detailed applications will have to be sent to the All-Season Resort Regulator and “reflect Alberta’s commitment to environmental excellence, sustainable tourism, and creating a stronger, more prosperous Alberta” according to Boitchenko.

Provincial data says Albertans spent $1.2 billion more in B.C. that British Columbians spent in Alberta. The minister says those dollars could be used to support Alberta towns and local businesses.