New AGLC ads targeting cannabis users with illegal dealers

As the Canadian cannabis industry grows and diversifies, Alberta’s regulatory agency is encouraging users to part ways with illegal drug dealers and sketchy online retailers. Elliott Knopp reports.

If you still buy your weed and THC edibles from a dealer or a sketchy website, you may be paying too much or taking unnecessary risks with your health.

Between the abundance of dispensaries and the legal options online, Alberta Gaming, Liquor and Cannabis (AGLC) is making a concerted effort to persuade cannabis users to say goodbye to illegal drug traffickers.

This awkward breakup is part of AGLC’s “Forget Bad Bud Campaign.

Through these commercials and some messaging on display at post-secondary schools and dispensaries, the agency hopes to drive people away from the black market.

Highlighting how the illegal source for ganja, is no longer necessary or practical.

Many people still buying from dealers and illegal sites are there because it’s cheaper.

But speaking with a cannabis expert, that’s not necessarily the case anymore.

Since the other type of grass was legalized back in October of 2018, dispensaries have steadily dropped their prices to a much more competitive level.

But what about “the good stuff” that packs a harder punch in high concentrations and resembles popular candies or treats?

Legal retailers are limited to selling much smaller, safer doses, so you need to buy more to get higher.

AGLC’s Dave Berry says those online stores offering powerful pot products are illegal, and along with criminal violations, you may end up putting your health at risk.

AGLC is encouraging anyone using black market merchants to explore what’s available in stores and legal online retailers.

Those still on the fence can check out their website for more on safety and why you should make the switch to legal devil’s lettuce.

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