Alberta continues to attract Canadians from other provinces: StatCan

Canadians are leaving their home provinces and flocking to Alberta, according to the latest data from Statistics Canada.

Nearly 10,000 Canadians moved to Alberta between April and July of this year.

That’s based on interprovincial migration numbers released by StatCan this week.

For the second quarter in a row, Alberta leads all other provinces with the highest interprovincial migration rate.

The 9,857 Canadians coming to Alberta represents the province’s highest migration quarter since 2014.

It’s also the fourth consecutive quarter of population growth – the first time that’s happened since 2014-15.

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A total of 15,208 Canadians moved to Alberta this year. Over the past 12 months, 23,132 Canadians have decided to call Wild Rose Country their new home.

“We know that Alberta is a great place to live, work, and raise a family. More and more Canadians are learning the same thing,” said Jobs Minister Tanya Fir in a statement.

“There are many reasons to make the move to Alberta. Calgary, for example, is the world’s third most livable city and is first in North America, according to the Economist Intelligence Unit. We have the fastest growing tech city in Edmonton, we have the beauty of the Rockies available for visiting and living.”

Fir also touted Alberta’s low cost of living, compared to some other provinces like Ontario or British Columbia. She also says there are “tens of thousands of jobs available.”

‘Alberta is Calling’ campaign

The release of the latest interprovincial migration numbers coincides with the UCP’s new “Alberta is Calling” marketing campaign.

It’s Alberta’s way of recruiting skilled workers by praising the province’s lower taxes, housing affordability and proximity to the Rocky Mountains.

The $2.6-million effort includes ads on social media, radio and posters in high-traffic areas.

Alberta is Calling campaign ads at the Bloor-Yonge subway station.

Recently, the campaign took over a part of Toronto’s subway in the form of major advertising.

“It’s mountain time somewhere,” reads one billboard. “An engineer, accountant and plumber walk into a province. They all get jobs,” reads another.

The messaging comes as Canada’s homeownership rate is on the decline, with young adults, in particular, less likely to own a home in 2021 than they were a decade earlier, says StatCan.

WATCH: Alberta marketing campaign targets Toronto residents to move west